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Digital Transformation in Healthcare Marketing
Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.
About the Speaker
Ravi Singh Kushwaha
Head Strategy & Development, Blueocean Healthcare, Uttar Pradesh
Ravi Singh Kushwaha is a seasoned expert in healthcare digital technology and marketing, bringing a wealth of experience from both the healthcare and technology sectors. He holds a degree in Life Sciences and an MBA with dual specialization in Marketing and Biotechnology from Amity Business School, Noida. Ravi began his career at Biolitec AG, quickly advancing to a managerial role, and subsequently worked with top multinational companies such as BBRAUN, BD, and Baxter, gaining extensive experience in the Indian medical technology market. In 2017, Ravi founded Blueocean Healthcare to bridge the gap in healthcare awareness and accessibility. Through Blueocean Healthcare, Ravi has collaborated with over 200 doctors and hospitals to create educational content that empowers patients to make informed healthcare decisions. Today, Blueocean Healthcare stands as a leader in Healthcare Technology and Reputation Management, known for its innovative marketing strategies, medical software solutions, and reputation-enhancing services. Ravi is also certified in HIPAA (Health Insurance Portability and Accountability Act) and GDPR (General Data Protection Regulation), ensuring that his strategies and solutions adhere to the highest standards of privacy and data security in healthcare. He has been featured in leading media outlets, including Mid-Day, CNBC, and Business World, for his contributions to healthcare technology and his leadership in the healthcare marketing space.
Upcoming Case Discussions
Preparing your Practice for Adoption of AI
Preparing Your Practice for Adoption of AI" involves building a foundation of digital literacy, data readiness, and ethical awareness among clinicians and staff. Successful integration starts with identifying key workflows where AI can enhance efficiency, accuracy, or patient outcomes. It’s essential to choose tools that align with your practice’s goals while ensuring transparency, security, and compliance. Training, change management, and continuous evaluation are critical to fostering trust and long-term adoption. Ultimately, AI should support—not replace—the human touch in medicine.
AI in Medicine: Challenges and Opportunities
AI in Medicine: Challenges and Opportunities explores the transformative potential of artificial intelligence in improving diagnostics, treatment planning, and healthcare delivery. The session highlights how AI can enhance clinical accuracy, streamline workflows, and support personalized medicine. At the same time, it addresses key challenges such as data privacy, algorithm bias, and the need for regulatory oversight. Real-world applications and case studies illustrate both the promise and the pitfalls of integrating AI into clinical practice. This session aims to equip healthcare professionals with a balanced view of how AI can complement human expertise in medicine.
Ayurvedic Path to Parkinson’s Relief: Research Based Perspective
Ayurvedic Path to Parkinson's Relief: A Research-Based Perspective explores how ancient Ayurvedic principles can complement modern approaches in managing Parkinson's disease. Drawing from recent clinical studies and traditional wisdom, this session delves into the use of herbal formulations, Panchakarma therapies, and lifestyle modifications to alleviate motor and non-motor symptoms. It highlights the neuroprotective potential of key herbs like Mucuna pruriens and Ashwagandha. Backed by evidence and expert insights, the session aims to bridge traditional healing with modern neurological care for holistic patient outcomes.
Congenital Uterine Anomalies
Congenital uterine anomalies are structural abnormalities of the uterus resulting from improper fusion, canalization, or resorption of the Müllerian ducts during fetal development. These anomalies include septate, bicornuate, unicornuate, and didelphys uterus, among others. They can be asymptomatic or associated with infertility, recurrent pregnancy loss, preterm birth, or abnormal menstruation. Diagnosis is typically made using imaging modalities like ultrasound, MRI, or hysterosalpingography. Treatment depends on the type and severity of the anomaly, with surgical correction such as hysteroscopic septum resection often indicated in symptomatic cases. Early detection is crucial for optimizing reproductive outcomes and guiding appropriate management strategies.
Approach to severe hyperkalemia in ICU
Approach to Severe Hyperkalemia in the ICU focuses on rapid identification and targeted intervention to prevent life-threatening complications. The session outlines key steps including ECG monitoring, membrane stabilization with calcium gluconate, intracellular potassium shift using insulin-dextrose and beta-agonists, and potassium elimination via diuretics or dialysis. It emphasizes prioritizing reversible causes like renal failure or medication-induced hyperkalemia. Real-world ICU scenarios and evidence-based protocols will guide clinicians in managing this critical electrolyte emergency effectively.
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Ravi Singh Kushwaha's Talks on Assimilate
- 19th -Nov -2024, TIME : 5:00PM TO 6:00 PM
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Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.