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Digital Transformation in Healthcare Marketing
Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.
About the Speaker
Ravi Singh Kushwaha
Head Strategy & Development, Blueocean Healthcare, Uttar Pradesh
Ravi Singh Kushwaha is a seasoned expert in healthcare digital technology and marketing, bringing a wealth of experience from both the healthcare and technology sectors. He holds a degree in Life Sciences and an MBA with dual specialization in Marketing and Biotechnology from Amity Business School, Noida. Ravi began his career at Biolitec AG, quickly advancing to a managerial role, and subsequently worked with top multinational companies such as BBRAUN, BD, and Baxter, gaining extensive experience in the Indian medical technology market. In 2017, Ravi founded Blueocean Healthcare to bridge the gap in healthcare awareness and accessibility. Through Blueocean Healthcare, Ravi has collaborated with over 200 doctors and hospitals to create educational content that empowers patients to make informed healthcare decisions. Today, Blueocean Healthcare stands as a leader in Healthcare Technology and Reputation Management, known for its innovative marketing strategies, medical software solutions, and reputation-enhancing services. Ravi is also certified in HIPAA (Health Insurance Portability and Accountability Act) and GDPR (General Data Protection Regulation), ensuring that his strategies and solutions adhere to the highest standards of privacy and data security in healthcare. He has been featured in leading media outlets, including Mid-Day, CNBC, and Business World, for his contributions to healthcare technology and his leadership in the healthcare marketing space.
Upcoming Case Discussions
Gynaecologist’s Guide to Ovarian Cancer
Join us for a special webinar on World Ovarian Cancer Day, titled "Gynaecologist’s Guide to Ovarian Cancer." This expert-led session will delve into the latest advancements in early diagnosis, risk stratification, and evidence-based management of ovarian cancer. Tailored for gynecologists and healthcare professionals, the session will also explore real-world case discussions and multidisciplinary treatment approaches. Let’s come together to raise awareness and empower clinicians in the fight against this silent but deadly disease
Massive Transfusion Protocol
Massive Transfusion Protocol (MTP) is a standardized medical procedure activated in cases of severe hemorrhage, typically involving the rapid administration of large volumes of blood products. The goal is to restore circulating volume, maintain hemostasis, and prevent the lethal triad of hypothermia, acidosis, and coagulopathy. MTP usually involves a balanced ratio of packed red blood cells, plasma, and platelets, often in a 1:1:1 ratio. Early activation and coordination among trauma teams, laboratory services, and blood banks are essential for its success.
Sleep Apnea and Daytime Fatigue
Sleep Disorder Breathing is a term for a group of conditions with abnormal breathing patterns during sleep. This affects everyday functioning and well being.There are few types of SDB which include upper airways resistance, hypopnea, apnea, catathrenia and heavy snoring. People suffering with SDB can have daytime symptoms that result in poor sleep also. There can also be sleepiness, depressed mood, irritability and cognitive dysfunction.
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Ravi Singh Kushwaha's Talks on Assimilate
- 19th -Nov -2024, TIME : 5:00PM TO 6:00 PM
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Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.