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Digital Transformation in Healthcare Marketing
Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.
About the Speaker
Ravi Singh Kushwaha
Head Strategy & Development, Blueocean Healthcare, Uttar Pradesh
Ravi Singh Kushwaha is a seasoned expert in healthcare digital technology and marketing, bringing a wealth of experience from both the healthcare and technology sectors. He holds a degree in Life Sciences and an MBA with dual specialization in Marketing and Biotechnology from Amity Business School, Noida. Ravi began his career at Biolitec AG, quickly advancing to a managerial role, and subsequently worked with top multinational companies such as BBRAUN, BD, and Baxter, gaining extensive experience in the Indian medical technology market. In 2017, Ravi founded Blueocean Healthcare to bridge the gap in healthcare awareness and accessibility. Through Blueocean Healthcare, Ravi has collaborated with over 200 doctors and hospitals to create educational content that empowers patients to make informed healthcare decisions. Today, Blueocean Healthcare stands as a leader in Healthcare Technology and Reputation Management, known for its innovative marketing strategies, medical software solutions, and reputation-enhancing services. Ravi is also certified in HIPAA (Health Insurance Portability and Accountability Act) and GDPR (General Data Protection Regulation), ensuring that his strategies and solutions adhere to the highest standards of privacy and data security in healthcare. He has been featured in leading media outlets, including Mid-Day, CNBC, and Business World, for his contributions to healthcare technology and his leadership in the healthcare marketing space.
Upcoming Case Discussions
Preparing your Practice for Adoption of AI
Preparing Your Practice for Adoption of AI" involves building a foundation of digital literacy, data readiness, and ethical awareness among clinicians and staff. Successful integration starts with identifying key workflows where AI can enhance efficiency, accuracy, or patient outcomes. It’s essential to choose tools that align with your practice’s goals while ensuring transparency, security, and compliance. Training, change management, and continuous evaluation are critical to fostering trust and long-term adoption. Ultimately, AI should support—not replace—the human touch in medicine.
AI in Medicine: Challenges and Opportunities
AI in Medicine: Challenges and Opportunities explores the transformative potential of artificial intelligence in improving diagnostics, treatment planning, and healthcare delivery. The session highlights how AI can enhance clinical accuracy, streamline workflows, and support personalized medicine. At the same time, it addresses key challenges such as data privacy, algorithm bias, and the need for regulatory oversight. Real-world applications and case studies illustrate both the promise and the pitfalls of integrating AI into clinical practice. This session aims to equip healthcare professionals with a balanced view of how AI can complement human expertise in medicine.
Sleep Apnea and Daytime Fatigue
Sleep Disorder Breathing is a term for a group of conditions with abnormal breathing patterns during sleep. This affects everyday functioning and well being.There are few types of SDB which include upper airways resistance, hypopnea, apnea, catathrenia and heavy snoring. People suffering with SDB can have daytime symptoms that result in poor sleep also. There can also be sleepiness, depressed mood, irritability and cognitive dysfunction.
Common Surgical Emergencies in Newborn – Case scenarios
Neonatal surgery is an emergency service; it would not be appropriate to use extremely expensive equipment and highly specialized skills for a procedure that might wait. In fact, most neonatal surgery is performed with the intention of preserving lives. New surgical techniques for the treatment of other congenital anomalies are improbable, except from the inevitable rise in operations for congenital heart disease during the newborn period. The majority of specialized neonatal surgical units have found that children do not pass away from the condition for which they were referred; instead, they pass away from severe prematurity, respiratory difficulties, and accompanying abnormalities, many of which are incurable. Any improvement in outcomes is probably going to come from ventilation.
Ayurvedic Path to Parkinson’s Relief: Research Based Perspective
Ayurvedic Path to Parkinson's Relief: A Research-Based Perspective explores how ancient Ayurvedic principles can complement modern approaches in managing Parkinson's disease. Drawing from recent clinical studies and traditional wisdom, this session delves into the use of herbal formulations, Panchakarma therapies, and lifestyle modifications to alleviate motor and non-motor symptoms. It highlights the neuroprotective potential of key herbs like Mucuna pruriens and Ashwagandha. Backed by evidence and expert insights, the session aims to bridge traditional healing with modern neurological care for holistic patient outcomes.
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Ravi Singh Kushwaha's Talks on Assimilate
- 19th -Nov -2024, TIME : 5:00PM TO 6:00 PM
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Digital transformation in healthcare marketing is reshaping how organizations connect with patients and enhance service delivery. By leveraging digital channels like social media, email marketing, and search engine optimization (SEO), healthcare providers can reach a broader audience with personalized, data-driven messaging that resonates.Technological advancements, including artificial intelligence (AI) and customer relationship management (CRM) systems, empower marketers to analyze patient behaviors and preferences, enabling highly targeted campaigns. This approach improves the patient experience, as individuals receive relevant information that meets their needs and health goals.